Apr 2013 – Aug 2015
In 2012, 26 IBM leaders were brought together by Ginny Rometty, the IBM CEO, to be part of an initiative focused on accelerating IBM’s leadership in social business. The leadership team engaged in extensive data gathering, including interviews with clients, business partners, and employees, to understand social business at its best, while also radically changing how we work within IBM.
My team was tasked with creating a way for IBM sellers to collaborate together around their clients, by bringing together all the people, resources, and knowledge needed to work with a client into a single place.
Our primary personas are the seller/brand specialist, community leader, and managing director, which we discovered through discussion with stakeholders and potential users.
Our users need…
Our objective was to encourage creation of IBMer-to-IBMer connections, sharing and interacting through social networks designed with the client at the center, and to deliver end-to-end project management workflow.
I was brought onto the team at a time when it was already decided that we'd build an internal, client specific, and shared Connections-based workspace where all IBMers capture, share, and persist information about the client, their projects, and interactions. The workspace would be integrated with CRM opportunity management tools.
I collaborated with my colleague, Joe R., on initial lo-fi user stories of the intended user experience. We iterated on the design together over several sprints and worked closely with product managers and developers through out the process to come up with a realistic and feasible design.
After we created the lo-fi user stories we created prototypes of the design in IBM Connections to test out the information architecture, visual design, and usability.
As the project progressed, I continued to make improvements to the CollaborationHUB user experience. Our team held regular “Playbacks” with IBM users and stakeholders to update them on the project and create a shared sense of understanding. I often shared design stories and updates to get feedback.
Several slides from an early playback I presented to IBM users and stakeholders to share design progress:
Kudos from the development lead after one of my many Playbacks to IBMers and stakeholders:
The CollaborationHUB design was updated regularly over the two years I was on the project. Here are a few snapshots of the CollaborationHUB’s evolution.